Big Chill Bar came to us looking to inject a little extra personality into their summer terrace experience in Kings Cross. We reimagined our signature Aperol Spritz t-shirt as a custom edition just for their team, complete with bespoke Big Chill Bar branding and subtle tweaks to make the design feel right at home on their iconic Aperol Terrace.
Worn by staff throughout the summer, the final piece strikes a balance between fun, fresh and functional, adding a splash of seasonal energy to the overall guest experience. A simple but effective example of how branded merch can elevate an environment and connect customers to the spirit of a space.