We teamed up with Bloomin, a functional mushroom brand, to create a bold character-driven visual world rooted in the unique benefits of their four hero fungi: Lion’s Mane, Chaga, Cordyceps and Reishi. We illustrated the gang as a group to appear across takeaway coffee cups and store signage, injecting warmth and personality into every customer touchpoint.
Each mushroom also got its own individual character design tailored to reflect its functional qualities, from sharp and focused to calm and dreamy, ready to be rolled out across packaging and merch. To tie it all together we created a custom staff t-shirt featuring the full mushroom squad, helping bring the Bloomin brand to life from behind the counter.
