We partnered with GoodTime High Spirits, a THC-infused, alcohol-free liqueur brand, to create three vibrant t-shirts and a tote bag that tap into their bold, chaotic and customer-first marketing style.
With their tagline “works fast, feels good” and a strong visual identity already in place, our role was to build on that energy through character-led artwork and punchy slogans that speak directly to their audience.
The High Tai tee reimagines the classic Goodie Works cocktail t-shirt format with a THC twist, turning their house cocktail into a character-driven recipe shirt. Have a Good Day puts a branded spin on our popular Have a Nice Day design, channelling the same nostalgic style but infused with GoodTime’s playful, high-spirited vibe.
The Arms tee draws from the brand’s own advertising, where exaggerated limbs pour cocktails, brought here into a wearable visual that fans will instantly recognise.
Shot in situ at a bowling alley, the merch reinforces GoodTime’s fun, social spirit. These pieces extend the brand’s irreverent tone into the real world in a way that’s loud, cheeky and made to resonate with their community.
