We collaborated with luxury jewellery brand Lucy Delius on a custom illustrated t-shirt to celebrate the launch of their 2023 A Siren’s Call collection.
The bespoke merch piece accompanied the release of Lucy’s sculptural gold designs: a chunky linked necklace and bracelet with a custom diamond clasp. The aim was to bring narrative and product together in a fun and wearable format.
Inspired by the mythology of sirens, feminine, alluring and dangerous, the design brought the story to life through playful illustration. We paired character-driven artwork with refined type and a rich wine-toned palette to echo the elegance and femininity of the jewellery.
www.lucydelius.co
