We collaborated with Sustainable London to develop a bold illustrated campaign for the launch of their new online platform and physical market celebrating planet-positive London brands. The aim was to bring a fun, character-led voice to the project through custom artwork that could live across t-shirts, posters and flyers.
We created aa globe character mid-run, paired with the playful slogan in haste to reduce waste. Bold type, simple lines, and a limited colour palette helped keep the message sharp while maintaining a sense of movement and optimism. The result is a lively, wearable design that communicates the brand's mission with a wink.
