We collaborated with comedian and content creator Tilly Oddy-Black on her debut merch drop, creating two character-led designs that reflect the viral humour of her sketches and connect directly with her audience.
The first design brings her Tiniest Girl in the World series to life through playful illustration, capturing the chaotic charm of the character in a bold visual identity that fans instantly recognise. The second celebrates her Anti Anxiety Club series, reworking the concept into a soft, wearable emblem for people who just need a minute.
Inspired by Tilly’s knack for relatable, boundary-pushing comedy, each design is bold, expressive and crafted to connect directly with her audience. This launch was all about turning her most-loved internet moments into something real, fun and deeply shareable.
www.instagram.com/tillyoddyblack
